Online Marketing Advantages
Online Marketing Offers Major Advantages Over Traditional Media Advertising
Highly Targeted Prospects
With Online Marketing, you can choose one or more geographic areas that you draw yourself on a map. Only clients within that geographic area will see your ads. No other advertising vehicle gives you this kind of precision.
In the map to the right, you can see how an advertiser can advertise to Internet searchers on a neighborhood level – in this case – the neighborhood area south and west of Coors Field is targeted.
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Online Marketing Allows
Targeting to the Street Level
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Highly Qualified Prospects
With broadcast and DirectMail your message interrupts your client. They are in the middle of doing something completely different (watching tv, listening to the radio) when your marketing message disturbs them.
With online marketing, people are actually using a search engine to find a product or service that solves a problem. Your ad appears and has a chance to solve that problem.
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Quantitative Tracking
Detailed Monthly Reports Allow
You to Track Results of Marketing Activities
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With online marketing along with a good analytics package, the results are nearly instantaneous. You know how many people have seen your ad, contacted you, and purchased your product or service. You can use this information to continually improve your marketing campaign. No other advertising vehicle offers this kind of data that you can use to act on and improve your marketing campaigns.
As part of the quantitative tracking, Database Watchdog provides monthly reports with useful quantitative data that you can use to make marketing decisions for your business.
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Flexible Advertising Platform
With print media (direct mail, phone book), you’ll have an idea at the end of the year whether your ad was any good or not. With Online marketing you can constantly tweak your ad text, budget, website – just about everything – to improve based on the data that you receive.
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Highly Cost Effective
The quantitative tracking, flexible advertising and highly qualified prospects results in a highly cost effective advertising campaign. This chart backs that up:
Cost Per Lead Acquisition
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Great Fit For Small Business
Broadcast advertising and phone books require a big commitment. Direct Mail offers decent targeting if you have a good mailing list – but Online Marketing is king. You can target clients who are actively searching for the services that you offer.
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No Long Term Contract
Phone book and broadcast media usually require a long term contract to participate. There may be nothing more painful than committing thousands of dollars on an ad campaign that may not work. With Online Marketing – there is no long term contract.
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Next Steps
See the Database Watchdog Advantage
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See the advantages of working with me versus other online marketers. I'm local, and I keep my clients in the loop. I encourage monthly meetings with clients (either in person or online) so that we can take a look at the return on investment of the marketing dollars as well as plan for future marketing activities.
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Read a Case Study
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View an actual case study - complete with screenshots and a link to the actual live website - which details how I worked with a client to create a website and supporting online marketing campaign that generates clients and revenue.
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Contact Me
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Contact me directly to learn why an online marketing campaign is the most cost effective way to market your business.
Phone: 303.909.2696
E-Mail:
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