Jeffrey Lurie over at ConversationMarketing.com recently referenced a report from Forrester which concluded that a YouTube video is 50 times more likely to hit page 1 of the search engine results than a normal web page that is optimized for HTML. This finding applies to keywords where Google actually provides video results.
The actual content of the Forrester Report on Video Rankings provides some great tips on how to optimize your YouTube Videos. I encourage you to follow the link to find out more. In a nutshell, be sure to include appropriate, descriptive keywords when naming and describing the video on YouTube. It can also help to have a Video Sitemap on your website.
How Does this Help Me Market My Denver Small Business?
Denver small business owners should be investigating video and reviewing the above links. You need to have videos on the most popular video platform (YouTube). You can embed these videos where appropriate on your website. With the tips above, it is possible that you can even achieve solid rankings on YouTube for popular search terms, much easier than you can through optimizing your Denver small business website with good content. Online video is a great way to promote your small business.