A couple of months ago, there was an interesting post on the Microsoft adCenter blog that real estate professionals should find very vaulable. In the post, Tina Kelleher of Microsoft provided tips for real estate professionals as the market was moving into the summer. All good tips of course - but the most valuable resource provided in the post was a list of keywords and ads for online real estate campaigns.
I downloaded the spreasheet - which can be downloaded from here. There are over 900 keywords - some of which are very good from what I've seen. There are also over 20 ads - which I thought were somewhat useful, but not as useful as the great keyword list. If you're a real estate professional participating in online marketing, you'll want to check out these keywords to see if you can add any of them to your campaign.
How Does This Help Me Market My Denver Small Business?
This particular resource will only help your business if you're a Denver real estate agent participating in PPC (or SEO) activities. I guess businesses that support real estate agents may also receive a benefit from this list. Obviously, although this list was provided by the AdCenter blog, the keywords and ads would apply to AdWords as well. Be sure to consider adding location qualifiers to the keywords when you use them (e.g. Denver, 80234, Highlands Ranch, etc.).