The time may arrive when you realize that you need to focus on your core business and you need help from an outside expert to help manage your AdWords account. This blog post covers the simple steps required to allow someone else to administer your AdWords account.
1) My Accounts Tab
You must first be logged into AdWords, then as shown above, you will go to the "My Account" tab and select "Account Access".
2) Invite Other Users
You'll notice that an "Account Access" screen opens up. Click on the "Invite Other Users" button.
3) Enter User Information
Enter the user's email address, name, and access level. When completed, click on "Send Invitation". The user will receive an email to act on from Google Adwords.
A Note about Account Access:
There are three levels of Access to your account: administrative, standard, and read only. When you need someone to manage your account, you will usually choose the standard access level. The Google AdWords help describes each of the access levels in detail here. A summary of the access levels is provided below.
Summary of the AdWords Access Levels:
- Administrative - Edit all parts of the account and campaigns (except login). Also provides access to Google Analytics. You can also invite others to manage the account.
- Standard - Same as administrative access except you can't control access ot the account.
- Read Only - Used for reporting only - no real capabilities to modify the account.