In a previous blog post about Denver restaurant marketing, I covered Yelp - and recommended that Denver restaurant businesses needed to use Yelp to help promote their restaurant. Yelp isn't limited to just restaurants - and I recommend that most Denver small businesses looking to promote their business further explore Yelp.
What is Loopt?
Screenshot of Loopt.com home page
From the Loopt.com "What is Loopt?" Page:
Loopt shows users where friends are located and what they are doing via detailed, interactive maps on their mobile phones. Loopt helps friends connect on the fly and navigate their social lives by orienting them to people, places and events.
Loopt helps to keep friends in touch via a mobile phone. What is particularly interesting is that according to a recent TechCrunch article, Loopt is positioning itself to be a direct competitor with Yelp. Reviews of restaurants, bars, and other local establishments are now a key part of Loopt. A particularly interesting facet of Loopt is that reviews aren't always anonymous - users of Loopt see these reviews that have been contributed by their friends through Loopt.
How Does this Help Me Market My Denver Small Business?
Denver small business owners - especially restaurant owners and retail outlets - need to pay close attention. Loopt has approximately 3 million users according to the TechCrunch article - a signifcant number. Reviewing what is said on Loopt to improve your service offerings and to be certain that your business is being fairly represented would be wise.