A recent report by comScore (referenced in TechCrunch) revealed some very surprising data from January 2010. Video views dropped from December 2009 to January 2010. The TechCrunch poster mentioned - and I'm sure rightfully so - that video views in February are bound to increase over January due to the Olympics. A safe assumption.
Why Would Video Views Drop?
It would seem logical to assume that video views would continue to increase month over month as more consumers hopped online - and more video is also being streamed to mobile devices. Apparently - at least for one month - this is not the case. Despite the momentary lapse in January, video views have more than doubled year over year. Video ads can still be used as an effective way to get your marketing message across.
Where do People Watch Video?
Perhaps the most intriguing portion of this comScore study was the data for where people go to actually watch videos. Google (YouTube) was the leader - no one else comes close. Google's YouTube received about 40% of total video views. The second most popular destination Hulu had a mere 3% of total video views. Microsoft Sites came in at just 1.5%.
How Does this Help Me Market My Denver Small Business?
For the Denver small business owner, this momentary lapse in video views is nothing to be worried about. You can still very effectively market your business with video. If you do hope for a video to go viral, or you want subscribers to your videos - you need to get your videos on YouTube. YouTube has by far the most viewers and the most active user community. You can even set up your own video channel on YouTube where consumers can view your videos, subscribe to your channel, and automatically receive updates.