Microsoft's Bing search engine is seeing ad impressions go up and clicks go up according to a study by Efficient Frontier that was cited in a recent blog post over at Search Engine Land. The report metnions that ad impressions on Bing are up 56% over the 2nd quarter of last year, and ad clicks are up 34% over the same quarter last year. Impressions and clicks are down at both Google and Yahoo over the same timeframe.
How Does This Help Me Market My Denver Small Business?
Most Denver small business owners should already be advertising on Google AdWords - this is the first place that you should go to determine if you can achieve a good return on investment with online marketing. After you've achieved success with Google AdWords - it is time to move on to other online advertising platforms - like Microsoft AdCenter.
Microsoft AdCenter ads appear next to the Bing search engine results. Bing still has a very small marketshare compared to Google, but AdCenter ads will also be running as part of all Yahoo related searches due to the Microsoft - Yahoo search alliance. With AdCenter ad impressions and clicks growing, along with the Yahoo partnership - it means that advertisers will have more reach with their advertising than they've had in the past. Exploring advertising with Microsoft AdCenter is a must for Denver small business owners.