If you've managed an account in Google AdWords, you're likely famililar with the My Client Center (MCC) interface. In a previous blog post, I showed a step by step process to allow an agency access to their AdWords account for management purposes. This blog post shows clients how to allow someone to manage their AdCenter account. Fortunately, it is actually quite simple.
1) Sign up for Microsoft AdCenter
In order for these steps to work, you must already be signed up for Microsoft AdCenter. If you haven't yet signed up for Microsoft AdCenter, you can click on the link below:
https://adcenter.microsoft.com/customer/SignupPreview.aspx
2) Get Customer Number and Email Address Information
Ask the company who is going to help to manage your AdCenter account what their customer number and email address is. We'll need this in a later step.
3) Log into your account and click on the "Accounts & Billing" Tab.
4) This will open up a series of sub-tabs. You'll want to click on the rightmost tab - "Agency Management".
5) A new section opens allowing you to manage client-agency relationship. You're going to click on the "Invite Agency" button.
6) A new window pops up allowing you to invite an agency to manage your account. What you'll do here is enter the customer number of the agency that is going to be managing your account along with their email address.
Once your agency accepts your invitation, they will have access to management of your account.
How Does This Help Me Market My Denver Small Business?
Allowing an outside agency to manage the online marketing activities of your Denver small business allows you to focus on your core business instead of getting bogged down in marketing. Microsoft AdCenter doesn't receive nearly the same amount of traffic as Google AdWords, but if you've already established a successful online marketing campaign in Google AdWords, moving on to Microsoft AdCenter is a logical next step.