Google Analytics Access Tutorial Video
The video below is provided by Google and provides the details on how to give an external party access to your analytics account. You'll obviously only want to provide access to someone trustworthy to help in the management or analysis of your account. Note that the video is kind of small and hard to see. The narrator also goes through the steps very quickly. I recommend expanding it to full screen (button on the bottom in the lower right with the four arrows pointing outward).
I also provided text directions following this video if you'd find that a bit more helpful.
Adding A Google User to Analytics (Text)
In case the video went a bit too quickly, hopefully the screenshots and text below will make it more clear.
1) Log into Your Analytics Account and Click on "User Manager"
2) Select "Add User"
3) Add Users and Access Levels
You must provide access to a user with a Google Account. You can then provide that person the ability to either view reports, or they can be an account administrator.
4) Select Website Profiles and Finish
Select the desired web profiles from the list on the left that the user should have access to, and click the "Add" button. When you are finished, click the "Save Changes" button.
How Does this Help Me Market My Denver Small Business?
While this blog post is largely a tutorial, the one thing the Denver small business owner needs to be aware of is that they need to be using analytics software. If you're marketing your small business online, you need to have methods to measure the results so that you can continually improve upon your website and your online marketing efforts. Google Analytics is free software from Google which will provide you incredible insight about where your online marketing is succeeding, where it is falling short, and how you can improve your marketing.