The Google AdWords Blog is a great resource for knowing what is going on within the world of AdWords. If you're running an AdWords Campaign, I strongly suggest you subscribe to the Google AdWords blog RSS feed. If you're not using a feed reader, make a point to check out the blog frequently.
This week they announced a rather important change that may affect many Denver small business advertisers. The Destination url that appears in an ad must now represent the full domain name (including the subdomain information). So, for example, if your company website is on a domain that has numerous subdomains (like wordpress.com or blogspot.com), your ad must reflect the subdomain information.
The example below clearly illustrates what has been allowed in the past (top images) that is no longer going to be allowed. The lower image shows how you must modify your ad to reflect the full domain information (including subdomain) for the Destination URL in your ad.
How Does this Help Me Market My Denver Small Business?
This post helps you with marketing your small business in a few ways.
Adwords Blog - If you're a Denver small business advertising with AdWords, I highly recommend that you make the AdWords blog a part of your regular reading. You'll know of any changes to the AdWords advertising platform and it will help ensure that you're spending your advertising dollars effectively.
Denver Domain Name - You'll know that going forward, that you must provide the full domain name in your Google AdWords ads.
Most Denver businesses that have their websites established as part of a subdomain should probably consider getting their own domain name. The expectation of consumers surfing the web is that a company with its own domain is more likely to be professional than a company that gets free hosting space on blogspot.com or wordpress.com