I have just published the latest in The Power of Online Marketing series.  This most recent white paper is for Accountants and is titled "The Power of Online Marketing: Getting Clients for Your Denver Accounting Firm From Google, Microsoft, and Yahoo".

This paper is great for Denver accountants trying to establish a presence for their website within the search engine results.  The paper provides the following key information:

• An easy technique you can use today to improve your accounting firm's search engine rankings
• An overview of how search engines work
• An explanation of the key components of Search: Local Search, Paid Search, and Organic Search and how each can help you accounting business
• How to cost effectively allocate your online marketing budget

The paper is completely free and should be a great help to accountants - especially those who are new to the world of online marketing.  For more detailed information about the white paper and how to effectively market your accounting business online, please visit our Denver CPA Marketing page.

If you aren't an accountant and would like a guide that relates specifically to your industry, be sure to take a look at our Internet marketing white papers page.

One of the most frequent questions I get when I give presentations in the Denver metro area is "Does Google even know that my website exists?".

There are a lot of frustrated small business owners who type in search terms related to their business.  But unfortunately, their business website doesn't appear in the search results.

Fortunately, there is a fairly easy way to find out if Google, Yahoo, and Microsoft do in fact know that your website exists.  All search engines have unique indexes.  A search engine index is where search engines store all of the information that they collect when they crawl the web.  In order for your site to appear on a search engine results page, your website must first be within the search engine index for a given search engine.  By performing an advanced web search, you can find out whether or not the search engines know that your small business website is out there.

For Google and Yahoo, the advanced operator to use is "site:"

For Microsoft, the command is "url:"

The screencast for this blogpost is titled "Does Google Even Know My Website Exists?".  It provides step by step instructions on how to use these advanced search commands, and how to interpret the results.

This blog is designed to provide great tips for new and small businesses in the Denver area to help more effectively market their business.

The blog will feature a lot of step by step video tutorials - screencasts - that will show exactly what you need to do to more effectively promote your business on the Internet.