Online Marketing
Online Advertising is a much more cost effective use of marketing dollars than traditional forms of advertising. Businesses are putting a greater percentage of their ad budget into online advertising because it works:
Businesses are increasingly shifting their ad budgets into Online Marketing. Interactive Marketing expenditures will triple over the next 5 years, reaching $61 Billion by 2012 (Forrester Research).
The two key methods to effectively promote your Denver business Online are
Pay-Per-Click Advertising and
Search Engine Optimization.
Pay-Per-Click Advertising (PPC)
The quickest and in many cases most cost effective form of advertising - especially when compared to traditional forms of advertising:
|
Advertising Medium
|
Cost Per Lead
|
|
Direct Mail
|
$9.94
|
|
Yellow Pages
|
$1.19
|
|
PPC
|
$0.29
|
Learn how it works and how Database Watchdog can help your business:
>>> Database Watchdog Pay-Per-Click Services
Search Engine Optimization (SEO)
SEO involves optimizing the text and code on your website so that links to your website appear in the organic (free) search results when someone types in a search phrase for the products or services that you offer. These free listings are clicked on twice as often (or more) as the PPC listings and can be great at generating leads if your website ranks well.
Learn more about SEO and how Database Watchdog can help:
>>> Database Watchdog SEO Services